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Product Description
Discover how you can take advantage of the most rapidly growing form of e-commerce.
Created by Amazon.com in 1996 as a way of generating sales through referrals from linked Web sites, affiliate selling has quickly mushroomed into one of the biggest sources of e-commerce revenue. In fact, experts predict that, within the next few years, affiliate sales will account for as much as 25 percent of all retail e-commerce. A major reason for this is that anyone with a Web site can start earning commissions by becoming an affiliate, and directing visitors to other sites that actually sell something.
Written by pioneering experts in the field, this comprehensive guide clearly shows how to plan, implement, and manage a successful affiliate program on the Web. Helmstetter and Metivier detail the various types of affiliate programs and explain how to choose one that fits your goals. Individuals will learn where to register for free Web pages, how to build a virtual storefront, and how to add affiliate links to their sites. Merchants will discover how to start an affiliate program, extend their marketing reach, utilize third-party tools, and much more.
Get hands-on advice and guidance on how to:
* Select the right affiliate program
* Implement the required technologies
* Manage content development
* Analyze traffic trends and drive traffic to a site
* Avoid pitfalls and costly mistakes
* Maximize commissions by refining the product mix, placement, and display
Ignore all naysayers. This book is a comprehensive resource and the perfect introduction for those of us new to the industry. Well done!!
Rating: 5 / 5
4/2000 – I was just appointed the new Affiliate Manager at a dotcom, but I didn’t know where to begin. This book had ALL the answers and current, insightful advice. Now I feel like an expert on Affiliate Marketing. Makes me want to start my own website and get rich. GET THIS BOOK!
Rating: 5 / 5
This is one you cannot miss! Well written, easy to digest, and so very eye-opening. It makes you want to read every book Helmstetter writes.
Rating: 5 / 5
This guide is very helpful, practical, and well researched. After explaining all the variations of affiliate selling and the available solutions (commissions, pay-per-click, hosted storefronts, online merchandising tools, etc.), the authors give some really great advice about how to set up your affiliate links, manage your selling, and maximize the revenues that your site makes. The level of detail is helpful for both beginners and the more experienced, and the book is probably most useful for the owners of small-to-medium Web sites. I learned some tips that will help my site.
Rating: 5 / 5
In reading Affiliate Selling, I am reminded on each page just how clear, concise, and compelling outstanding writing can be in the deft hands of Greg Helmstetter and Pamela Metivier. It’s a “must get” comprehensive guide for anyone interested in monetizing traffic on their Web site. The hands-on advice and guidance provided, in an easy-to-understand format, enables anybody who wants to participate in affiliate marketing to hit the ground running.
Rating: 5 / 5